Cover Page
This is the title page of a web site. Often graphical to catch the eye and is the equivalent of your first contact with your potential client. It generally contains coding that search engines want to find.

Navigation Menu
Often fixed to the left side of the screen as is the case or this website to enable convenient navigation to all sections of the web site.

Introduction Page
Welcome message and general information about your business. Also an excellent page to list "specials" or features.

Contact Page
Details of who and how to contact your business. This usually includes an address, phone, email, location map and key personnel. You may even want to consider a feedback form.

Business Profile Page
Used to provide an overview of your business. Some background of members/directors, history of the company, any strategic partnerships, your areas of expertise, vision and mission statement.

Links Page
Reciprocal links can be used as a valuable marketing tool. By getting other sites to link to your web site, you must return the favour. This is a way to build an online community.

Helpful Advice Page
Here you can place advice, how to's, FAQ's, technical references with regards to your products. Whatever best suits your customer's needs and interests.

Testimonials Page
Favourable 3rd party comments, awards or recognitions received, success stories etc that might add to your business reputation.

Resource Library Page
Your existing brochures, advertisements, manuals, logos, art work etc can be put on-line and be made available to your customers for download. Remember copyright statements.

Distribution Channel
If you are a manufacturer or distributor you might want to support your distribution channel by listing the dealer contact details on this page to boost sales.

Terms and Conditions
Detail all your "fine print" here. Warranty details, returns policies, privacy statement, guarantees etc. This type of page can prevent many misunderstandings as well as improve customer confidence in your business.

Product Index Lists
Index of grouped products with a short description of each. Consider how many of these "product or service index" pages you may need?

Service/Product Details Pages
Here you may expand on the full features of a single product. Start with at least one of each major service or product. How many would you need?

Rates or Price List
List your products and prices in table form, or have a link to a Price list in PDF file format. If your prices change you will have to keep this updated.

Order Form
A basic order form that can be printed by the customer, and completed and faxed back OR a simple email form if few products are involved. Some advice here. If you do not have a secure website, don't ask people to send you their credit card details by e-mail, it's a security risk. Let them phone it through or use a fax order form.

On-Line Catalogue
Database driven or a basic product catalogue for visitors to search for products and browse your inventory. This can be divided into product categories, stock codes etc. 

On-Line Shopping
The natural extension to an on-line catalogue. Not only can visitors browse your products but also place orders while they are keen to buy. 

Customer Mailing List 
A mailing list link or application can allow you to easily manage customer emails addresses. Send special offers, newsletters etc can be sent only to those that have specifically requested it. This is an "opt-in" system where the customer adds or removes himself from the mailing. This is NOT SPAMMING. 

Specific Search Engine Friendly Pages
Special web pages designed to provide search engines (Google, AltaVista, Yahoo etc) with specific information in order to improve search results and resulting improved visitor hits on your web site.